Summer Loving
Stylish and sun-safe swimwear for your little beach babes.
After a long, cold winter, the weather is finally heating up, and it's almost time to make the most of the weather and spend long lazy days at the beach. Sun safety has always been top of mind for parents, especially in the Australian sun. However, in recent years we’ve seen an increase in the demand for cute, colourful, yet sunsafe swimwear and beachwear. Traditionally children’s swimwear has always been more ‘safety focused’ and more practical than adults, with full piece suits and rash vests remaining popular throughout the years. This summer, we’re seeing plenty of fun, bright colours and prints for both boys and girls, with matching accessories ensuring your kids will be looking stylish and sun-safe!
The girls are having all the fun this summer, with plenty of 70’s inspired florals and prints being the patterns of choice for this season. Design-wise, there is plenty of frills, ruffles and ruching to add detail and texture to the more traditional styles. Many designers have utilised fun design features to add interest. Bright feminine colours feature predominantly, with pretty pinks and shades of coral, lilac, and baby blues popular across childrenswear.
For boys, we’re seeing a lot of cute ‘sea life’ themed prints, with sharks, crocodiles, and crustaceans adorning board shorts and rash vests. Designers have steered further away from dark and dreary colours for boys this summer and are instead focusing on soft pastel hues of green and blue, which mimic the colours of the ocean. The combination of prints and ocean-inspired colours creates a fun and exciting range that is not often seen in boys swimwear.
One of the best ways to protect your child from the harsh UV rays of the Australian summer is to cover up as much as you can. Long sleeves and one-pieces are popular once again for both girls and boys, with brands such as Cancer Council Swim and Cotton On showcasing that sun-smart can be just as adorable. This year many designers and brands have also brought out coordinating accessories like hats, beach coverups, and towels. Many more have continued with the ‘mini me’ trend, which was popular during the Autumn/Winter collections, with both adult and children-sized designs, so the whole family can be coordinated.
Whichever trend you get on board with this summer, don’t be scared to embrace the bright colours, bold prints, and fun design details and ensure that your little one will be the best dressed at the beach.
