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  • Writer's pictureKara Oakes

The Hottest Summer Fashion Trends for Kids

With summer quickly approaching it’s time to pack away your winter warmers and get ready for some fun in the sun. Children’s summer clothing has always been a lot more fun than its winter counterparts. Designers rarely shy away from colours and patterns in the summer, which means that there are few rules you need to follow. Here we unpack some of the biggest fashion trends for kids this summer.


Gingham has taken the fashion world by storm in recent years and works perfectly for both girls and boys. The girl’s designs often have more interesting design features such as shirring or puffed sleeves which complement the pattern while for boys designers stick to the classics such as a crisp button-up shirt or linen shorts. What can be a simplistic pattern, is also incredibly eye-catching and versatile. Gingham can easily be dressed up or down.


The tie-dye trend really took off in 2020 when many people experimented with DIY tie-dye at home. It’s showing no signs of slowing down and can be as colourful or neutral as you like. Plenty of brands have brought out matching tie-dye sets (think t-shirt and shorts) in more muted colours, perfect for the beach and more casual occasions. Tie-dying is also a creative and affordable summer activity that results in your little ones getting some seriously cool customised threads.

60’S & 70’S

As with all trends, what goes around comes around! And it finally looks like the psychedelic and quirky style of the ’60s and ’70s are making a return. After everything that has happened over the past couple of years, people are reminiscing on simpler times and this is translating through to clothing. Designers are using bright, bold colours, and strong geometric and floral patterns to recreate a similar vibe, with updated silhouettes.


On the other end of the spectrum, is the minimalist trend which has continued to be popular for years now. Think muted, neutral colours that imitate nature (beige, white, soft pinks and blues), and loose organic fabrics (cotton, linen) in non-gender specific designs. The minimalist trend seems to be here to stay!

Whichever trends you decide to experiment with this summer, remember that fashion for kids is supposed to be fun and functional! Let your little one have free reign over their outfit and see what style they like the most.

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